The enthusiasm for consumption and the investment of capital have made the pet nutrition market increasingly prosperous

Product innovation

Recently, the brand Spirited Paw under the Standard Process group has launched a probiotic pet supplement. Its target areas are immunity, digestive health and fresh breath.
This probiotic pet supplement named "Probiotic + Gut Health" contains prebiotics, probiotics and postbiotics. The probiotics include Lactobacillus acidophilus, Bifidobacterium animalis, and Saccharomyces cerevisiae; the postbiotics are EpiCor; and the prebiotics are inulin, psyllium husk, etc.
This product is in capsule form. Each capsule contains over 7 billion CFU of probiotics. The capsule form was chosen to preserve the activity of the probiotics. If it is difficult to feed the capsules directly to the pet, the contents can be sprinkled on the pet's food.
The research on probiotics is constantly increasing. Besides being used for humans, it is also beneficial to the health of cats and dogs. Based on this, more and more enterprises will enter the pet food market by using probiotics as a raw material.

Raw material innovation

Beneo has launched a low-glycemic and antioxidant pet food syrup called BeneoCarb S, aiming to replace traditional glucose syrups and caramel. This syrup is derived from sugar beets and is rich in low-glycemic disaccharides (such as isomaltulose and trehalose), which are naturally present in honey and can result in lower blood sugar and insulin responses.
This product has a flavor similar to honey and its sweetness is 60% of that of glucose. It can have a positive impact on the palatability of pet food. This ingredient also has antioxidant properties, which can enhance the stability of pet food and inhibit the growth of microorganisms.
Furthermore, BeneoCarb S has the characteristics of low viscosity, ease of handling and processing. It can be used as a natural alternative coloring agent for caramel and has the reducing ability of the Maillard reaction, which can produce caramelization effects.
With the increasing number of overweight and obese pets, incorporating low-glycemic carbohydrates into their diet to effectively control their blood sugar and manage their weight is one of the important trends in the future development of pet health foods.